Aiveen is an agile, experienced, and confident marketing and communications professional. With over a decade of experience, including 5 years at the Lyric Theatre, she has a detailed understanding of the position, communication, and nuances of arts marketing and audience development.

Aiveen has experience across advertising, brand management, and digital content creation. Over the past 12 years, Aiveen has worked with a diverse range of clients and sectors, developing campaigns that blend strategic thinking with strong visual storytelling. With a background in account management and a postgraduate certificate in Audio Visual Post Production, Aiveen brings both creative and analytical skills to every project. She crafts engaging campaigns that connect emotionally with audiences, from concept development through to execution across social, digital, and traditional media.